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Broadening  your  impact

Full-service Expertise

Healthcare marketing and communications expertise with clients ranging from start-up biotechnology companies to established pharmaceutical and medical device organizations

Virtual Agency

Our on-demand virtual model enables us to provide big-agency experience and expertise without the big agency hierarchy and overhead

Fewer Layers

Means greater agility, working within existing processes, and a more efficient way of doing business. Fixed-fee project pricing and project-based resourcing are always based on the nature of the assignment

Senior-level Talent

Purpose-built teams assembled from our network of strategic, senior-level agency experts who provide on-demand, concierge-level support tailored to your needs

Our skills and services

Brand
Strategy
Mission, Vision, Values Development, Brand Positioning, Brand Strategy, Brand Architecture, Creative Brief Development, Competitive Analysis
Brand
Execution
Brand and Tactical Planning, Unbranded Campaign Development, Launch and Relaunch, Digital/Social/CRM Planning
Creative
Development
Brand Identity, Branded Campaign Development, Message Platform Development, Lexicon Development, Naming
Tactical
Execution
Web Design and Development, Social Media, HTML Email Campaigns, Promotional Congress/Virtual Booth Design and Planning, Interactive Promotional Materials (eg, IVAs, Brochures, Sell Sheets, etc.)

Leadership

Kelli Gibbs, Managing Partner

Immersed in marketing communications for over 20 years, Kelli’s passion for building relationships and brands has served her and her clients well. Appointed Senior Vice President at several leading marketing communications agencies, she was able to gain an advanced level of experience and expertise in brand leadership and strategic account management. During her agency tenure, she led brand teams for both small start-up and large multimillion-dollar accounts; served as strategic lead on multiple US and global launches; and applied her marketing savvy to tasks ranging from management of numerous brands and specialty categories to positioning for late-entrant products and exploring differentiation for parity agents. What’s more, these skills were employed across a variety of therapeutic categories, which include, but are not limited to anti-infectives, oncology, and antipsychotics, as well as women’s and men’s health.

Today, as a Managing Partner of Eyecatcher, Kelli brings every bit of her big-agency experience, expertise, and strategic thinking to every client she serves, every brand she manages, and every problem she solves.

 
 
 

Whether you need support in product development and commercialization or help with brand positioning, strategy, or creative execution...

we’re ready to dive in.